Marketing might bring up an uneasy association for some people, especially the people I tend to work with, because those are often the people who work in professions focused on helping others and making this earth a better place.
I understand where this aversion to marketing comes from; I’ve had it myself – that’s why I decided to start my own business focused on Conscious Marketing. The marketing we see from many corporations is flawed. It’s the result of greedy capitalism that manipulates and takes advantage of innocent people, and tactics we have been seeing playing out on the world stage of advertisement…
But it doesn’t have to be this way!! The world has gotten out ob balance but it is recalibrating NOW – as many of the system are crumbling as we have known them, this old marketing paradigm is also slowly dying, making space for an upgrade. I see a world emerging where new, ethical and responsible ways of entrepreneurship are the future and not the exception!
When you have a business, your potential customers still need to know that you exist, know about your amazing offerings that, together with the many others who have realised their responsibility as a human on this planet, will transition this Earth into a better place than we have found it; that’s where conscious marketing comes in. Just like every coin has two sides to it, there is also a good, well-intended and healthy side to marketing which can be used for good.
How is conscious marketing different from traditional marketing?
What do you think? Are you on board with the paradigm shift? Let me know your thoughts in the comments!
Until next time fellow soulpreneur,
X Stefanie
